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The addiction to smartphones in India has shown significant reliance on social messaging, communication and networking apps. A recent survey conducted by Ericsson reveals that Indians spend at least 47% of their time on social apps. This indicates the level of addiction to the apps, the popular amongst them being WhatsApp, Facebook, WeChat, Skype and Hike.

The report clearly states:

“Communication continues to be the dominant activity on smartphones. Communication apps are ‘always on’ and are a key driver of mobile broadband usage.”

From the survey conducted, it is quite evident that the instant messaging applications or apps shall remain the most popular amongst the smartphone users in India. In the report, it is also mentioned that “As per our report, Indians spend 47% of time using communications apps such as voice, instant messaging, voice over internet protocol (example Skype), emails and social networking on smartphones.”

Swetleena Swain, Senior Advisor, Ericsson ConsumerLab stated that “We found that 40-50% of data consumption for communication apps uses mobile broadband, whereas the corresponding figure for video is just 20%.”

The report adds that these apps consume more data than any other apps installed in smartphones as they are always working as a background operation.

The study analysed the app usage behaviour of the users through on-device measurements across several markets, including India. The emphasis was given to understanding the way people communicate using instant messaging and social media apps.

According to the report, 7,500 Android users living in countries like India, Japan, South Korea, the UK and the US were part of the study. It also says that of smartphone users in countries such as the US, the UK and India spent more than 30% of their time in instant messaging and social networking apps.


Are you also amongst those who spend more than half of your day’s time on these social media apps? Do share your thoughts and experiences.

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Digital Academy India is dedicated to empowering individuals with the skills and knowledge required to excel in the rapidly evolving field of digital marketing. Our Vision is to empower individuals with comprehensive digital marketing expertise, equipping them with the skills, knowledge, and confidence to succeed in the digital world.

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