Digital Marketing Certification Course: CPDM
- Become a Google certified professional
- Live case study
- Comprehensive modules
About Course
Digital Media spends are on an increase globally and India is leading the trend with over 32% annual growth. As the Internet and new media space in India continues to grow at a skyrocketing pace, the demand for skilled digital marketing professionals is becoming stronger by the day. In the next two years more than 1,50,000 jobs are expected to be created in the digital marketing space as more Indian companies utilize online marketing & social media platforms to bolster business.
We have designed the ‘Certification Program in Digital Marketing’ to empower professionals and entrepreneurs to reach their digital marketing goals. Our Project based teaching methodology covers both the strategy and implementation techniques which help you develop tangible skills.
Whether you want to kick-start an exciting, dynamic career in a fast growing industry or grow your business using digital marketing, this is the perfect digital marketing course for you!
What You’ll Learn in this Course?
- Designing an Online Marketing Strategy integrated with overall marketing objectives
- Learn to design and execute Pay Per Click campaigns for Google AdWords and Facebook
- How to make and launch Remarketing campaigns
- New Ways of Search Engine Optimization, learn ethical ways of doing SEO
- What are the latest Google Algorithm Updates (Penguin, Panda & Hummingbird)
- Demonstration on “How to use Google AdSense” – As a Publisher
- Learn to use Email Marketing as an effective marketing channel
- Learn the best case practices of Social Media Marketing across all platforms
- Learn all the essentials of Mobile Marketing
- Understand ROI measurement of online marketing using Web Analytics
- Get a chance to implement all that you learn on a live project of your choice
- Get trained to attempt the Google AdWords Test to become a “Google Certified Professional”
Digital Marketing Course Fee & Training Schedule
Instructor-Led Online Training
Live Online Classes (Option to complete in 4 or 7 Months)
| Dates | Timing (IST) | Batch Days |
|---|---|---|
| June 3, 2023 | 10:00 AM to 01:30 PM | Sat |
| June 4, 2023 | 10:00 AM to 01:30 PM | Sun |
| June 5, 2023 | 08:00 PM to 09:30 PM | Mon-Wed-Fri |
| June 6, 2023 | 08:00 PM to 09:30 PM | Tue & Thu |
Course Curriculum
This Digital Marketing Course is broken down into manageable modules, most of which include either exercises or case studies for you to work through.
- Google AdWords
- Digital Display Advertising
- Remarketing Campaigns
- Cross-Device Marketing
- Effective Social Media Strategy
- Paid Campaigns on Social Media Platforms
- Measuring RoI on Social Media
- Keyword search and on page optimization
- Off page SEO and Link Building
- SEO audit and measurement tracking
- Effective Email Design and Functionality
- Customer acquisition strategies
- Email Marketing Analytics
- Understanding Data than Matters
- Setting up Google Analytics
- Understanding user data
- Creating effective pitch for High Value Clients
Digital Marketing Tools
Digital Marketing Certificationn
Who Should Attend This Course?
Digital Marketing Certification Program is ideal for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in this area. The program is suitable for professionals of all levels and disciplines and will prepare you to take up a more specialist role within the overall marketing domain.
This digital marketing course is strongly recommended for:
- Marketing & Advertising Professionals who need to understand Digital Marketing or get more out of their Digital channels.
- Digital Marketers who want to fast-track their career and intensify their domain knowledge.
- Small & Medium business owners (Entrepreneurs) who need to maximize online channels for growing their business.
- Technology / IT Professionals who are client facing & are required to pitch Digital Marketing Solutions to their customers.
- Government Service Professionals or Ministries who want to be up-to-date with the changing trends & form strategies in-tune with changing times.
- Students who want to upskill in Digital Marketing to explore a wide range of career opportunities.
Testimonials
Taking this course not only aided my knowledge on a high growth industry, but has also encouraged me to become an Entrepreneur and start up my own online portal to sell women accessories. Can’t Thank DAI Enough!
Getting exposure in this field has helped me a lot to understand Digital as a medium and opened numerous opportunities for a bright future. Thank you Digital Academy!
Getting exposure in this field has helped me a lot to understand Digital as a medium and opened numerous opportunities for a bright future. Thank you Digital Academy!
Frequently Asked Questions
The Certification Program in Digital Marketing is available to study in two different formats, as follows:
Weekday or Weekend Instructor-Led Online
We use the world’s best online training software to conduct highly interactive online instructor-led training. This option is ideal for busy working professionals/entrepreneurs based in any part of the world. The only pre-requisite is a reliable internet connection. This intensive and engaging training methodology for CPDM is tailored to the needs of working professionals/entrepreneurs.
On-Demand In-Company Workshops
We can deliver our Certification Program in Digital Marketing to your business and tailor it to the skills and prior experience of your staff. You choose the date, time and modules to be trained on.
Click on the “Apply Now” link. Following which our counselors will get in touch with you and take you through the application process step-by-step.
If you have any queries, you can write to hello@digitalacademyindia.com
We would require the duly completed application form and course fee prior to the course commencement dates.
You can chose any of the following payment methods:
Online payments via PayU:
- We accept all Credit Cards/Debit Cards (Visa/Mastercard)
- 33+ Net Banking Options
- EMI Options from Citibank, HDFC, ICICI, Axis etc.
Cheque/DD:
Please draw cheque/DD in favor of Digital Academy India Pvt. Ltd. and courier it to our corporate office:
Digital Academy India (P) Ltd
1002, 10th Floor,Tower-1, Pearls Omaxe Building,
Netaji Subhash Place, Pitampura, New Delhi – 110034
Cash: We also accept Cash Payments
To be a Google Certified Professional (GCP), you will have to attempt and pass the GCP Exam. There are 3 Exams out of which you have to pass in 2 exams to get the GCP certificate. This exam is administered online by Google.
Digital Academy would assist you in preparing for the examination. Once you pass the exam, the certificate would be issued online immediately.
Digital Academy is recognized for its quality training and project based teaching approach. We often get emails from our industry friends seeking trained resources for their teams. While we surely recommend our students for good job opportunities we come across, we can never guarantee a placement because it’s completely dependent on the candidate fitment in the job.
Yes, we follow a unique training methodology wherein we encourage students to apply all that they learn in the class on a live project of their choice. We also use practical demonstrations, case studies and industry best practices in our trainings.
The course fee includes 70 Hours (20 weeks) of instructor-led training and an access to all course materials and resources for further knowledge enhancement.
We also provide continued learning platform to all our participants:
– Lifetime Membership to access the recent recordings of the sessions
– Lifetime Alumni Membership, an opportunity to be a part of Networking Events & industry discussions.
For Registrations, email us at hello@digitalacademyindia.com or Call us at +91-80100-33033
- 4 to 7 Months | Online | Starts June 3, 4, 5, 6, 2023
- Co-created with Facebook, LinkedIn
- 3 Job Interviews Guaranteed
- Unconditional Money Back Guarantee
- 61,000+ trained since 2009
