Malviya Nagar, a popular residential place in South Delhi also known for its trendy cafes and Sri Aurobindo College of Delhi University, has become a place for students to gain new skills. Several new educational opportunities are being established in the area as well with the latest professional digital marketing courses being taught seeing an increase in demand.
One such industry that is highly in demand is the digital marketing industry. Nowadays, lots of people are using digital marketing to grow their businesses and connect with more people online.
This increase in online marketing has opened up many job opportunities in Delhi NCR for people who have digital marketing skills.
India is going through a digital revolution in media as its online market keeps getting bigger. Experts predict that by 2024, it could reach INR 537 billion. Also, mobile internet advertising revenue is expected to surge at a remarkable 25.4% CAGR, hitting INR 22,350 crore by 2025, according to Business Insider. With a whopping 900 million users browsing the web, India stands as the world's second-largest internet market after China. This makes India a thriving hub for innovation and making money online, showcasing rapid growth in internet advertising globally.
In Malviya Nagar, there are some great places for digital marketing courses where you can learn these skills.
We’ve compiled a list of the 10 best digital marketing courses in Malviya Nagar.
This list considers things like course fees, duration, what you’ll learn, who the teachers are, and more.
These courses aim to help you learn and master the essentials of digital marketing to succeed in today’s online world.
Table of Contents
Digital Marketing Courses In Malviya Nagar Fees
Institute | Course Name | Fees |
Digital Academy India | Certified Program in Digital Marketing | Rs. 41,182 |
Digital Vidya | Certified Digital Marketing Master [CDMM] Course | Rs. 58,882 |
Delhi School of Internet Marketing (DSIM) | Master’s in Digital Marketing | Rs. 49,900 |
SkillCircle | Digital Marketing Master’s Program | Rs. 64,900 |
Internet Marketing School | Premium Program in Digital Marketing [PPDM] | Rs. 50,000 |
Digiperform | dCom Pro Marketing Professional Course | Rs. 72,750 |
Vidya Sarthi Institute of Digital Marketing | Digital Marketing Course | Rs. 35,000 |
Delhi Institute of Skill Development | Digital Marketing Course | Rs. 30,000 |
Techstack Academy | Digital Marketing Course (Corporate Technologies) | Rs. 50,000 |
IElevate | Digital Marketing Course | Rs. 30,680 |
Best Digital Marketing Institute in Malviya Nagar
1. Digital Academy India
Digital Academy India offers an exciting course in Digital Marketing, perfect for anyone keen on mastering the world of online marketing. Led by experienced professionals, this course covers various topics like SEO, PPC, social media, creating content, email marketing, and using data for smart decisions.
This course makes learning fun and practical. You’ll work on real projects to put what you learn into action. When you finish, you’ll get a respected certificate showing your digital marketing skills.
Learn all about improving website ranking, creating great online ads, using social media well, writing engaging content, becoming an email pro, and making smart decisions using data.
Whether you’re interested in marketing, starting a business, just graduated, working solo, or looking for remote jobs, this course sets the stage for a bright future in digital marketing.
Digital Marketing Syllabus
Section | Details |
Course Name | Certified Program in Digital Marketing: CPDM |
Course Overview | – Become a Certified Digital Marketing Professional – Live case studies – Lifetime access to Content |
– 40+ Comprehensive modules | |
Course Content | Buying Domain & Hosting, Understanding C-panel, Installing WordPress, Customizing Theme, Building Home Page & Blog, Adding One Squeeze Page, Customization |
– Designing an Online Marketing Strategy integrated with overall marketing objectives | |
– PPC campaigns for Google AdWords and Facebook | |
– Launching Remarketing campaigns | |
– New Ways of Search Engine Optimization | |
– Updates on Google Algorithm (Penguin, Panda & Hummingbird) | |
– Google AdSense | |
– Effective Email Marketing Strategies | |
– Best practices of Social Media Marketing across all platforms | |
– Essentials of Mobile Marketing | |
– Understanding Web Analytics for ROI measurement | |
– Live project implementation | |
– Preparation for Google AdWords Test to become a “Google Certified Professional” |
Come and join us at Digital Academy India. Get ready for hands-on learning, expert guidance, and a valuable certificate that opens doors in the world of digital marketing.
Digital Academy India: Digital Marketing Course fees, training mode, and contact details.
Digital Academy India Offers | Certified Program In Digital Marketing |
Course Duration: | 3-4 Months |
Course Mode: | Online and Offline |
Contact Number: | (801) 003-3033 |
Contact Email | [email protected] |
Website | https://digitalacademyindia.com/ |
2. Digital Vidya
Digital Vidya’s Certified Digital Marketing Master [CDMM] Course stands out as the top course on the list. It aims to offer a comprehensive understanding of digital marketing, covering basics to advanced strategies.
This course doesn’t just provide job opportunities through skill-building but also empowers entrepreneurs and businesses to upscale using digital marketing techniques.
Having benefited over 95,000 professionals from 55 countries since 2009, it remains the best choice for an online Digital Marketing Course in Delhi. With a team of 70+ expert digital marketing trainers, most having over ten years of valuable experience, it’s considered one of the top digital marketing courses in Delhi.
Digital Marketing Syllabus
Section | Details |
Course Name | Certified Digital Marketing Master (CDMM) Course |
Total Modules | 44 |
Internships | 2 |
Certifications | 15 |
Class Hours | Over 100 hours |
Course Content | – Search Engine Optimization (SEO) – Search Engine Marketing (SEM) – Social Media Marketing (SMM) – Email Marketing – Inbound Marketing – Web Analytics – Facebook Marketing |
Curriculum Breakdown | |
Search Engine Optimization (SEO) | – Basics of how search engines work – On-page and Off-page SEO techniques – Keyword research and analysis – Technical aspects like URL architecture and Schema markup |
Search Engine Marketing (SEM) | – Google AdWords fundamentals – Display and Video Advertising – Mobile and Shopping Advertising |
Social Media Marketing (SMM) | – Strategies for various social media platforms like Facebook, Twitter, LinkedIn, etc. – Social media advertising tactics |
Email Marketing | – Effective email campaign strategies – Automation, segmentation, and analytics for email marketing |
Inbound Marketing | – Content creation and promotion strategies – Attracting and engaging audiences through inbound methodologies |
Web Analytics | – Understanding user behavior using tools like Google Analytics – Data analysis for effective decision-making |
Facebook Marketing | – Utilizing Facebook as a marketing platform – Advertising techniques and audience targeting on Facebook |
Digital Vidya: Digital Marketing Course fees, training mode, and contact details.
Digital Vidya Offers: | Certified Digital Marketing Master course |
Course Duration: | 3-4 Months |
Course Mode: | Online and Offline |
Contact Number: | 91 8010033033 |
Contact Email: | [email protected] |
Website | https://www.digitalvidya.com/ |
3. DSIM
DSIM’s Master’s in Digital Marketing Course doesn’t just teach skills; it shapes candidates into industry-ready professionals.
Through engaging in offline classroom training in Delhi, the course offers personalized mentorship, catering to diverse aspirations.
Whether you’re an aspiring marketer, a business enthusiast, or eyeing freelance opportunities, this course provides a comprehensive journey.
It’s not just theory; you’ll dive into practical modules, crafting and promoting websites using SEO, social media, Google Ads, and email marketing strategies.
This course doesn’t just educate; it immerses you in the dynamic world of digital marketing.
Digital Marketing Syllabus
Section | Details |
Course Offered | 1. Search Engine Optimization [SEO] (4 Modules) |
2. Search Engine Marketing [SEM/Google AdWords] (5 Modules) | |
3. Social Media Marketing [SMM] (5 Modules) | |
4. Email Marketing (3 Modules) | |
5. Inbound Marketing (4 Modules) | |
6. Web Analytics (5 Modules) | |
Specialization Modules | 1. Facebook Marketing (2 Modules) |
2. Integrated Digital Marketing Strategy (2 Modules) | |
3. Affiliate Marketing (2 Modules) | |
4. Media Planning & Buying (2 Modules) | |
5. How to become a Freelancer in Digital Marketing? (2 Modules) | |
6. E-commerce Listing and Marketplace Selling (2 Modules) | |
7. Programmatic Marketing (1 Module) | |
8. Adobe Analytics – SiteCatalyst (1 Module) | |
9. How to create an Infographic Resume (1 Module) | |
10. Content Marketing (in association with LinkedIn) (1 Module) | |
11. Lead Sourcing (1 Module) |
Digital Marketing Course fees, training mode, and contact details.
DSIM Offers: | Certified Digital Marketing Masters Course |
Course Duration: | 3-4 Months |
Course Mode: | Online and Offline |
Contact Number: | 91 8800290309 |
Contact Email: | [email protected] |
Website | https://dsim.in/ |
4. SkillCircle
SkillCircle, situated in Malviya Nagar, stands as a renowned hub for digital marketing training.
Offering an array of modules covering SEO, social media strategies, and more, this institute boasts skilled mentors who impart practical insights and expertise to eager learners. What sets SkillCircle apart is its focus on real-world applicability, preparing students to navigate the competitive digital landscape.
With courses updated to reflect the latest industry trends, SkillCircle is the go-to destination for those aspiring to master the nuances of digital marketing in Malviya Nagar.
The curriculum spans crucial topics like SEO, social media dynamics, content strategies, and analytics, ensuring a comprehensive and current learning experience that matches perfectly with the demands of digital jobs in this changing area.
Digital Marketing Syllabus
Section | Details |
Courses Offered | – Digital Marketing Course |
SkillCircle offers comprehensive Digital Marketing courses for both professionals and freshers. They provide training, industry exposure, and connections with leading placement partners. Degree, Diploma, and Master courses are available. | |
– Foundation: 80+ Hours, 5+ Certifications, 3 months Live Advanced Training | |
– Skill Degree: 96+ Hours, 20+ Certifications, 4 months Live Advanced Training | |
– Master Program: 120+ Hours, 25+ Certifications, 4 months Live Advanced Training | |
– Diploma: 120+ Hours, 2 Capstone Projects, 8 months Advanced Training |
SkillCircle Digital Marketing Course fees, training mode, and contact details.
SkillCircle Offers: | Digital Marketing Master’s Program |
Course Duration: | 4 Months |
Course Mode: | Online and Offline |
Contact Number: | 91 98991 40180 |
Contact Email: | [email protected] |
Website | https://skillcircle.in/ |
Address | H 11-A 2nd floor, Connaught Place, New Delhi, Delhi 110001 |
5. Internet Marketing School
Established in 2016, the Internet Marketing School aimed to equip students, recent graduates, and professionals with top-tier digital marketing training, aligning them with the growing importance of information security. The school offers flexible schedules and multiple batches to cater to every student’s needs, prioritizing continuous support with arranged backup classes and doubt-clearing sessions.
Upon completing the course, students become eligible for comprehensive placement assistance. The school emphasizes providing quality education at an affordable cost, conducting regular classes, and encouraging hands-on projects to enhance expertise.
Their comprehensive curriculum covers everything from the basics of digital marketing to website development, SEO strategies, online reputation management, and various industry certifications, including Google Ads and YouTube marketing.
At the Internet Marketing School, the focus is on actively empowering students for a successful journey in the digital marketing career.
Digital Marketing Syllabus
Section | Details |
Courses Offered | – Website Planning and Web Development |
– Search Engine Optimization (SEO) | |
– SEM (Google Ads) | |
– Web Analytics – Google Analytics | |
– Social Media Marketing | |
– Content Marketing | |
– Email Marketing | |
– Inbound Marketing | |
– Make Money Online | |
– Mobile Marketing | |
– e-Commerce Marketing | |
– Google Data Studio |
Internet Marketing School Digital Marketing Course fees, training mode, and contact details.
Internet Marketing School Offers: | Certified in Digital Marketing |
Course Duration: | 3 Months |
Course Mode: | Regular Classroom Program |
Contact Number: | 98111 75620 |
Contact Email: | [email protected] |
Website: | https://www.internetmarketingschool.co.in/ |
Address: | C-4/2, Wazirpur Industrial Area, Near Shalimar Bagh Metro Station, New Delhi -110052 |
6. Digiperform
At Digiperform in Malviya Nagar, aspiring digital marketers find a prime spot for top-notch certification training. The flagship dCom Pro Marketing Professional Course stands as a comprehensive program, delving into fundamental digital marketing aspects, paid and organic marketing strategies, campaign planning, and career-oriented modules.
Offering hands-on experience, the course comprises quizzes, assignments, and a diverse range of projects to bolster practical learning.
Moreover, students benefit from in-course internships, mock interviews, live practical sessions, and various career-focused initiatives aimed at nurturing their professional journey.
The extensive curriculum covers a wide array of topics, including SEO, social media marketing, Google AdWords, content writing, mobile marketing, and digital strategy.
With numerous industry certifications and a robust curriculum, Digiperform paves the way for students to dive deep into the dynamic world of digital marketing, preparing them for a rewarding career ahead.
Digital Marketing Syllabus
Section | Topics Covered |
Courses Offered | History of Marketing, Traditional vs. Digital Marketing, The Current Opportunity, Digital Marketing Channels, Careers in Digital Marketing |
Digital Consumer Journey, Understanding Online Business Goals, Website Planning, Local Visibility, Social Media Visibility | |
Need of Online Advertising, Types of Online Ads, Media Buying Principles, Nurturing & Lead Funnels | |
Graphic Design Fundamentals, Designing- Marketing Kits, Designing Online Documents, Advanced Design Principles, Social Media & Whatsapp Banner Design | |
Video Creation Strategy, Importance of Video Marketing, Types of Online Videos, Building Explainer Video Scripts, Video Scripting, Basic Video Editing | |
Buying Domain & Hosting, Understanding C-panel, Installing WordPress, Customizing Theme, Building Home Page & Blog, Adding One Squeeze Page, Customization | |
Practice & Doubt Session | |
Theory & Practical | Marketing & Digital Marketing Functions, Digital Marketing Industrial Applications, Web Research & Surveys Management, Business & Social Media Graphics Designing |
Business Video Creation & Editing, WordPress Business Website Development, Social Media Audit & Campaign Strategy, Social Media Management, SEO Optimization | |
Landing Page Optimization, Web Analytics, Search Advertising, Video Advertising, Display Advertising, Performance Marketing | |
Marketing Automation, Email Marketing, AI Tool Based Digital Marketing, Web Content Writing, Adsense Blogging, Affiliate Marketing | |
Amazon Portfolio Management, Amazon SEO, Digital Freelancing, Digital Marketing Project Management, Client Servicing, D-2-C Marketing | |
YouTube Monetization, Brand Transform Strategy, Google Merchant Centre, Growth Hacking, Amazon Ads |
Digiperform Digital Marketing Course fees, training mode, and contact details.
Digiperform Offers: | Certified Digital Marketing Planner |
Course Duration: | 5-6 Months |
Course Mode: | Online |
Contact Number: | 91 818686558 |
Contact Email: | [email protected] |
Website | https://digiperform.com/ |
Address | Suite 29, H Block, Indra Palace, Middle Cir, Block H, Connaught Place, New Delhi, Delhi 110001 |
7. Vidya Sarthi Institute of Digital Marketing
Vidya Sarthi Institute of Digital Marketing in Delhi presents an exciting and comprehensive learning expedition. With an extensive syllabus covering over 60 modules, this institute dives deep into the basics of Digital Marketing Orientation while delving into sophisticated strategies like YouTube Marketing and Conversion Rate Optimization.
What sets this institution apart is its dynamic training approach, emphasizing hands-on learning in website creation, content generation, and harnessing platforms such as Google Ads and Instagram for potent business expansion.
The syllabus’s focus on practical application through live projects and industry-centric case studies empowers aspiring freelancers and those exploring diverse career paths with invaluable expertise in tools like Google Analytics and Email Marketing.
Digital Marketing Syllabus
Section | Topics Covered |
Courses Offered | Digital Marketing Orientation |
Lead Generation | |
Website Creation & Designing | |
Content Marketing | |
Marketing Research & Planning | |
Web Analytics | |
Email Marketing | |
Google Ads | |
Google Analytics | |
Instagram For Business | |
Facebook Marketing | |
SMS Marketing | |
LinkedIn Marketing | |
Mobile Web Marketing | |
Quora Marketing | |
Online Reputation Management | |
e-Commerce Website Creation | |
Dropshipping | |
Selling on Amazon & Similar Platforms | |
Affiliate Marketing | |
Search Engine Optimization | |
Influencer Marketing | |
YouTube Marketing | |
Google AdSense | |
Blogging | |
Meme Marketing | |
Podcasting | |
Conversion Rate Optimization | |
Freelancing | |
Google Ads Master Class | |
Job Mockups & Interviews | |
Facebook Ads Master Class |
Vidya Sarthi Institute Digital Marketing Course fees, training mode, and contact details.
Vidya Sarthi Institute Offers: | Digital Marketing Course |
Course Duration: | 4 Months |
Course Mode: | Online and Offline |
Contact Number: | +91 84472 17459 |
Contact Email: | [email protected] |
Website | https://vidyasarthi.in/ |
Address | 1st Floor, Shop, Street No. 6, Corner Market, Sadhna Enclave, Malviya Nagar, New Delhi, Delhi 110017 |
8. Delhi Institute of Skill Development
The Delhi Institute of Skill Development (DISD) teaches about the Internet and how businesses use it to sell things. More people are using the internet, so more ways to sell things online are being made. DISD’s Digital Marketing Course helps students and professionals learn how to do online marketing for different places on the internet like search engines, social media, and emails. They also teach about making websites and using tools to make them popular on Google. DISD’s course can prepare you for certificates from Google and Facebook too.
DISD’s course covers lots of things like making websites, making them appear on Google, and using Google ads. They also teach about using social media like Facebook and Instagram for marketing. Additionally, they cover email marketing and how to make things look good online.
Digital Marketing Syllabus
Section | Topics Covered |
Courses Offered | Understanding Websites & Digital Marketing |
Search Engine Optimization (SEO) | |
Google Adwords | |
Facebook-Instagram Marketing | |
Twitter-Linkedin | |
Email Marketing |
Delhi Institute of Skill Development Digital Marketing Course fees, training mode, and contact details.
Delhi Institute of Skill Development Offers: | Digital Marketing Course |
Course Duration: | 3-4 Months |
Course Mode: | Online and Offline |
Contact Number: | +91 87003 49564 |
Contact Email: | [email protected] |
Website | https://disdindia.in/ |
Address | A-2, Shivalik, Malviya Nagar, Near Aurobindo Collage. |
9. Techstack Academy
Located in Malviya Nagar, Techstack Academy (Reyedin Techstack Pvt. Ltd) stands as a leading training center offering diverse skill enhancement courses.
With over a decade of industry expertise, Techstack has mentored over a lakh students across various domains. Their comprehensive curriculum covers cybersecurity, full-stack development, digital marketing, and more.
Partnering with renowned entities like Orangus Digital and E-dinero Group, Techstack ensures a robust learning environment.
The course involves modules ranging from SEO, social media marketing, and affiliate marketing to blog writing, WordPress development, and YouTube channel management.
Through certifications like ISO, Google, Facebook, and HubSpot, Techstack empowers students to thrive in the dynamic realm of digital marketing.
Digital Marketing Syllabus
Section | Topics Covered |
Courses Offered | Introduction to Digital Marketing |
Website Planning | |
Website Creation | |
Content Writing | |
Keyword Research | |
Search Engine Optimization (SEO) | |
E-Commerce SEO | |
Local SEO | |
Google Webmaster | |
Bing Webmaster | |
Google Analytics | |
Creative Designing | |
Social Media Optimization | |
Facebook Marketing | |
Linkedin Marketing | |
Twitter Marketing | |
Pinterest Marketing | |
Instagram Marketing | |
Search Marketing | |
Display Marketing | |
Video Marketing | |
App Marketing | |
Shopping Marketing | |
Email Marketing | |
Content Marketing | |
E-Commerce Marketing | |
Video Optimization | |
Google Adsense | |
Affiliate Marketing |
Techstack Academy Digital Marketing Course fees, training mode, and contact details.
Techstack Academy Offers: | Corporate Technologist Digital Marketing Course In Delhi |
Course Duration: | 6 Months |
Course Mode: | Online and Classroom |
Contact Number: | 91 9319844494 |
Contact Email: | [email protected] |
Website | https://www.techstack.in/ |
10.IElevate
Elevate stands tall as a premier Digital Marketing Institute, offering cutting-edge strategies in SEO, social media, content creation, and analytics.
Guided by industry experts, this institute imparts practical skills crucial for the digital landscape. IElevate ensures a blend of theoretical knowledge and hands-on practice, preparing students to excel in the digital sphere.
Its curriculum stays up-to-date, aligning with current market demands, making it an excellent choice for aspiring digital marketers in Malviya Nagar. The course delves deep into SEO, social media dynamics, content strategies, and analytics, equipping learners with industry-relevant expertise to thrive in this evolving domain.
Digital Marketing Syllabus
Section | Topics Covered |
Courses Offered | Introduction to Digital Marketing |
Website Planning | |
Website Creation | |
Content Writing | |
Keyword Research | |
Search Engine Optimization (SEO) | |
E-Commerce SEO | |
Local SEO | |
Google Webmaster | |
Bing Webmaster | |
Google Analytics | |
Creative Designing | |
Social Media Optimization | |
Facebook Marketing | |
Linkedin Marketing | |
Twitter Marketing | |
Pinterest Marketing | |
Instagram Marketing | |
Search Marketing | |
Display Marketing | |
Video Marketing | |
App Marketing | |
Shopping Marketing | |
Email Marketing | |
Content Marketing | |
E-Commerce Marketing | |
Video Optimization | |
Google Adsense | |
Affiliate Marketing |
IElevate Digital Marketing Course fees, training mode, and contact details.
IElevate Offers: | Digital Marketing Course |
Course Duration: | 3-4 Months |
Course Mode: | Online and Offline |
Contact Number: | +91 98112 22774 |
Contact Email: | [email protected] |
Website | https://www.ielevate.in/ |
Address | G-78, opposite Metro Pillar Number 101, below Shri Rathnam Restaurant, Preet Vihar, New Delhi, Delhi 110092. |
Exploring Digital Marketing Skills, Career Opportunities, Average Salary, and Jobs in India
The table below shows important skills needed for digital marketing and the jobs these skills can help you get. These skills include creating cool visuals and videos, making marketing plans, and writing catchy content.
Learning and being good at these skills can help you become a Digital Marketing Executive, Content Marketing Manager, or Social Media Strategist. Mastering these abilities opens up many opportunities for jobs in the ever-changing field of digital marketing.
Digital Marketing Skills | Career in Digital Marketing | Average Salary |
SEO (Search Engine Optimization) | Digital Marketing Manager | 6.3 Lacs |
SEM/PPC (Search Engine Marketing/Pay-Per-Click Advertising) | Content Strategist | 7.0 Lacs |
Social Media Marketing | SEO Specialist | 4.1 Lacs |
Content Creation | Social Media Manager | 5.0 Lacs |
Email Marketing | Email Marketer | 4.1 Lacs |
Data Analytics | Marketing Analyst | 9.0 Lacs |
Web Analytics | SEO Executive | 3.0 Lacs |
Copywriting | Digital Marketing Consultant | 6.0 Lacs |
Graphic Design | Digital Marketing Executive | 2.4 Lacs |
Video Production | Social Media Strategist | 4.2 Lacs |
Marketing Automation | Content Marketing Manager | 11.0 Lacs |
Brand Management | Online Reputation Manager | 5.7 Lacs |
Mobile Marketing | E-commerce Marketing Specialist | 3.1 Lacs |
Influencer Marketing | Digital Advertising Specialist | 7.1 Lacs |
CRM (Customer Relationship Management) | Growth Hacker | 8.1 Lacs |
Conclusion:
The popularity of Digital Marketing is on the rise, positioning it as both a strategic promotion technique and a promising career choice. Getting an early start in this field can offer significant advantages to those aiming to get ahead.
Hence, seizing the opportunity to embark on a Digital Marketing career is ideal today.
A Digital Marketing Course equips students and professionals with a competitive edge to forge a path in the Digital Marketing industry.
One of these digital marketing training institutes is Digital Academy India, which offers an in-depth digital marketing course to help you become an expert in digital marketing.
The course provides a pathway to mastery in the ever-evolving digital marketing landscape, benefiting career growth, entrepreneurship, and business enhancement. It doesn’t just offer education; rather, it serves as a strategic investment for building a rewarding career in digital marketing.
FAQ
1. Which digital marketing course is best?
One of the top digital marketing courses is the ‘Certified Program in Digital Marketing’ by Digital Academy India. This course covers a lot about online marketing and costs 41182 rupees.
2. Who is eligible for digital marketing course?
Anyone with basic computer skills and an interest in learning about online marketing can generally enroll in a digital marketing course. There’s usually no specific academic background required, making it accessible to students, working professionals, entrepreneurs, or anyone keen on understanding digital marketing strategies and techniques.
3. What is main course in digital marketing?
The main module covered in a digital marketing course include:
- Digital Marketing Fundamentals: Introduction to digital marketing concepts, strategies, and understanding the digital landscape.
- Search Engine Optimization (SEO): Learning how to optimize websites to rank higher on search engine results pages (SERPs) and increase organic traffic.
- Social Media Marketing (SMM): Understanding how to use various social media platforms effectively for marketing purposes, including content creation, audience engagement, and advertising.
- Email Marketing: Exploring strategies for creating effective email campaigns, building subscriber lists, and utilizing email automation tools.
- Pay-Per-Click Advertising (PPC): Learning about paid advertising models, particularly Google Ads and other pay-per-click platforms, to create and manage effective ad campaigns.
- Web Analytics: Understanding how to use data analytics tools to track and analyze website traffic, user behavior, and campaign performance, enabling informed decision-making for marketing strategies.
These core modules form the foundation of digital marketing education and equip learners with the necessary skills to thrive in the digital space.
4. Is digital marketing a high-paying job?
Yes, digital marketing can offer high-paying job opportunities depending on the specific skills mastered within this field. Learning and excelling in various digital marketing skills like SEO, SEM/PPC, social media marketing, content creation, data analytics, and others can lead to well-paying roles in the industry. Here’s a breakdown of some roles and their average salaries:
- SEO (Search Engine Optimization): Digital Marketing Manager (Average Salary: 6.3 Lacs)
- SEM/PPC (Search Engine Marketing/Pay-Per-Click Advertising)
- Content Strategist (Average Salary: 7.0 Lacs)
- Social Media Marketing: SEO Specialist (Average Salary: 4.1 Lacs)
- Content Creation: Social Media Manager (Average Salary: 5.0 Lacs)
- Email Marketing: Email Marketer (Average Salary: 4.1 Lacs)
- Data Analytics: Marketing Analyst (Average Salary: 9.0 Lacs)
- Web Analytics: SEO Executive (Average Salary: 3.0 Lacs)
- Copywriting: Digital Marketing Consultant (Average Salary: 6.0 Lacs)
- Graphic Design: Digital Marketing Executive (Average Salary: 2.4 Lacs)
- Video Production: Social Media Strategist (Average Salary: 4.2 Lacs)
- Marketing Automation: Content Marketing Manager (Average Salary: 11.0 Lacs)
- Brand Management: Online Reputation Manager (Average Salary: 5.7 Lacs)
- Mobile Marketing: E-commerce Marketing Specialist (Average Salary: 3.1 Lacs)
- Influencer Marketing: Digital Advertising Specialist (Average Salary: 7.1 Lacs)
- CRM (Customer Relationship Management): Growth Hacker (Average Salary: 8.1 Lacs)
Mastering these skills can open doors to well-paying roles such as Digital Marketing Manager, Content Marketing Manager, Social Media Strategist, and others in the dynamic and evolving field of digital marketing.