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Walmart had 5563 unanswered questions from consumers on December 11 – the height of Christmas shopping season – according to Social Bakers, the social media analytics firm. That’s a lot! but bear in mind that Walmart was asked 10,496 questions on Facebook from Sept 1 through Dec 11, and it answered 4933. ie 47 percent of them.

The numbers give a glimpse of how labor intensive it can be for a big brand to have a popular Facebook page. Walmart has about 26 million Facebook fans. Once you establish an army of fans on social media, you have to deal with an ‘always on’ communication channel, whether you like it or not.

DAI Team

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