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Digital Marketing In India

The Digital Marketing Scope in India is as big as its population, every other person, whether literate or illiterate, if not on a bigger or multiple devices, has an internet connection on at least a mobile phone.

The younger the generation, the bigger the fixation is on the internet and they are not to be blamed, the World Wide Web is such a charming and hypnotizing place that even the mightiest souls have knelt before it. If the internet is not something that you want, still it’s something that you certainly need.

With the growing trend of online existence becoming a reality and the Prime Minister’s dream of making India a digitally dominant nation, India is slowly and steadily becoming a hub for digital marketing.

It was already a very creative nation and had an active imagination when it came to making ads, now that it has got a new stream in marketing, it’s not shying away from spreading its wings and letting its imagination fly again.

Due to this the scope of digital marketing has touched the skies and is not ready to come down yet.

What is Digital Marketing?


Digital Marketing is the recently evolved version of traditional marketing, since a few years we have seen the world becoming digitally connected with everything to everyone being available to them through the means of the internet and because our marketers always look for ways to make people spend more money, they found a new friend in the internet.

Upgrading the traditional ways of marketing a product and using them to sell the product on the internet by using tools like Social Media Marketing, Instant Messaging, Videos, Blogs, and articles, is called Digital Marketing.

Scope of Digital Marketing

1. Professional Blogger

Blogging is one of the most popular and effective techniques of digital marketing, many professional bloggers have found success by writing an article and giving relevant information about their own products or certain products and services in the market. Bloggers can generate income with advertising & affiliate marketing strategies.

2. Affiliate Marketing & AdSense

In the beginning, blogging entails a lot of hard work, time, and energy to generate a sufficient amount of traffic for the website. After generating good traffic, you can make a good income with AdSense & affiliate marketing techniques.

3. Freelancing Services

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Freelancing means working independently and doing jobs for any company on a part-time basis or contract basis from your home. There is no need to go to the office and you can handle all your clients from the comfort of your home. Thanks to online websites like, Upwork,, etc. you can start offering your freelancing services.

4. Self-Owned Ad Agency

It is a very good option for all those individuals who want to start a venture of their own. Starting a digital marketing agency is easy for you to have the right amount of resources and contacts. It will enable you to make marketing strategies of your own for your clients, choose the correct strategy and implement them on the digital platform.

5. YouTube

This is the most popular and successful technique of digital marketing, it works on the concept of ‘visual learning has the best retention.’ It involves building a niche market around a particular subject and creating videos every now and then for it, the videos can be anything from tutorials, guides, short films, parodies, role-playing, and all kinds of art, etc.

You need to understand that in order to build your audience base you need on YouTube you need to have the best and the most creative video in your niche, there can be no compromise on the quality of your content since it is the only way to bring out your brand in front of the world. Once you start getting subscribers and views, you can make money with YouTube monetization, sponsorships, and ads.

6. Drop-Shipping Business

Dropshipping is a business in which you sell goods and services to people around the world without owning the products yourself. Traditionally you need to build a proper e-commerce website on sites like Shopify and select the products based on your preference, and of course, research.

Then you connect your store with the manufacturer and online retailers from all over the world. All the product prices are marked up and when you sell a product, the manufacturer will directly send the product to the customer and you make a profit for doing everything virtually and nothing physically.


Scope of Digital Marketing in India

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Did you know that India is among the world’s top four internet user countries?

It comes right after China (746.6M) and is above the USA (245.4M) and Brazil (123.9M) with its internet users being 391.2M.

As the population of the world grows, more and more users will be connected in the years to come which means Indian marketers will have more and more audience to reach all over the world.

Joining a digital marketing institute to get certified and grasp the marketing tools and techniques of experts is a very feasible option to kick-start your digital marketing career as 60% of digital marketing professionals stated that certification courses led helped them get new jobs.

Digital Marketing is one industry right now which has the OPPORTUNITY written all over it and its scope is not just restricted to one country.

In 2023 alone, 8 lakh jobs are offered in the very first quarter with a popular Indian job site offering more than 168806 digital marketing jobs published till now.

Since our very own Prime Minister is a huge supporter and patron of digitization he has taken the initiative of making India a digitally rich country with his Digital India campaign. This has resulted in the formation of a whole new job sector for graduates across India.

There are many companies nowadays who are embracing the online platform and the number keeps on growing every day, so this is an ever-growing sector, on average a digital marketer makes Rs. 4,47,346.

Digital Marketing is not restricted to only a few posts, it encompasses a range of streams that have abundant scope for growth and learning, these are as follows:

  • Digital marketing intern
  • Digital marketing executive
  • SEO Executive
  • Link Building Specialist
  • Social media specialist
  • Google Ads specialist
  • Email marketing specialist
  • Web Analyst
  • Online reputation executive
  • Content marketing executive

These posts pave the way for bigger job opportunities and higher posts like:

  • Digital marketing strategist
  • Digital marketing manager
  • Social media manager
  • Digital Marketing Head
  • Paid Advertising manager
  • Digital Branding Head

Digital Marketing Salary in India

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Digital Marketing is a booming industry right now, this is the internet generation, the power of the internet is in full bloom, and ‘whoever be worthy possesses the power of the World Wide Web’.

Due to this reason if you get a job in digital marketing then you are in for a treat as the digital marketing salary is high right from the start. It involves creativity, imagination, and being passionate about what you do, and since the millennial generation matches all criteria including being internet worshippers themselves, it makes doing the job even more fun and entertaining, and every minute you spend at work seems exciting.

Here’s a full chart to show you the salary and the subsequent growth of Digital Marketing over the years:

Job DescriptionExperience in YearsSalary Amount Per Year
Digital Marketing/SEO/Social Media Fresher0 – 1 Year2,50,000 – 4,00,000
Digital Marketing/SEO/Social Media Specialist1 – 4 Years4,00,000 – 6,00,000
Digital Marketing/SEO/Social Media Team Lead4 – 6 Years6,00,000 – 8,00,000
Digital Marketing/SEO/Social Media Manager6 – 8 Years8,00,000 – 10,00,000
Digital Marketing Manager8 – 10 Years10,00,000 – 12,00,000
Digital Marketing Manager with Marketing Background10 – 12 Years16,00,000 – 19,00,000
Digital Marketing Manager with Non – Marketing Background10 – 12 Years12,00,000 – 15,00,000
Head of Marketing with Online and Offline Background10 – 12 Years35,00,000 – 50,00,000

In conclusion, it is very evident that the scope of digital marketing in India is very vast and has a bright future, with the internet not stopping or becoming obsolete, we can confidently think that any change in it will make it more forward and upgrade it in a more flexible and user-friendly way, which only means one thing, much more to scope learn, more much scope to grow and a lot of scopes for India to shine globally with the knowledge, imagination, and manpower it poses.


What is the scope of digital marketing?

The scope of digital marketing is extensive and continuously evolving. It encompasses a wide range of online marketing strategies and channels that businesses utilize to promote their products, services, or brands. Digital marketing includes various components such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, mobile marketing, online advertising, influencer marketing, and more. The scope of digital marketing provides businesses with immense opportunities to connect with their target audience effectively and achieve their marketing goals.

Why is digital marketing important?

Digital marketing holds significant importance in today’s digital era. It enables businesses to reach their target audience in the digital landscape where most individuals spend a substantial amount of their time. Through digital marketing, businesses can build brand awareness, increase website traffic, generate leads, engage with customers, drive conversions, and ultimately achieve a higher return on investment (ROI). It offers a cost-effective and measurable approach to marketing, allowing businesses to optimize their strategies based on data-driven insights.

What career opportunities are available in digital marketing?

Digital marketing offers a plethora of diverse career opportunities across various roles. Some common job roles include digital marketing manager, SEO specialist, social media marketer, content marketer, PPC (pay-per-click) specialist, email marketing specialist, web analyst, data analyst, digital strategist, and more. These roles involve managing and executing digital marketing campaigns, analyzing data and metrics, optimizing websites for search engines, creating compelling content, implementing effective advertising strategies, and utilizing various digital marketing tools and platforms.

How can digital marketing benefit small businesses?

Digital marketing provides significant advantages to small businesses, leveling the playing field with larger corporations. It offers cost-effective advertising options, allowing small businesses with limited budgets to reach a wider audience. By leveraging digital marketing strategies, small businesses can enhance their online visibility, target specific customer segments, engage with potential customers through social media and content marketing, drive traffic to their websites, and ultimately boost their brand recognition and sales. Digital marketing also enables small businesses to track and measure the performance of their marketing efforts, helping them refine their strategies for better results.

Is digital marketing constantly evolving?

Yes, digital marketing is an ever-evolving field due to the rapid advancements in technology and changing consumer behaviors. Search engine algorithms undergo regular updates, social media platforms introduce new features, emerging technologies like artificial intelligence (AI) and voice search impact digital marketing strategies, and consumer preferences evolve over time. Digital marketers must stay updated with the latest trends, industry best practices, and algorithm changes to ensure their strategies remain effective and align with the evolving digital landscape.

How can I learn digital marketing?

There are numerous avenues to acquire digital marketing knowledge and skills. You can start by exploring online courses and certifications offered by reputable platforms like Google, HubSpot, and Facebook. These courses cover various aspects of digital marketing, providing comprehensive training and certification upon completion. Additionally, attending workshops, webinars, and conferences related to digital marketing can broaden your understanding. Engaging with industry blogs, books, and podcasts can also keep you updated with the latest trends and insights. Gaining practical experience through internships, freelancing projects, or working on personal digital marketing initiatives can further enhance your skills and help you build a strong portfolio.

Remember, the scope of digital marketing is vast and dynamic. By continuously learning and adapting to the latest trends and strategies, you can effectively leverage the power of digital marketing for your business or pursue a successful career in this field.

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