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web analytics

Top 5 Tips For Effective Web Analytics Strategy

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Web Analytics is defined simply as the measure, acquisition, analysis and the reporting of complete Internet data for the objective of understanding and optimizing Web usage. Strategy over tactic is a basic rule that is to be followed for a website’s accurate web analytics. A strategy is a plan of action that is specifically designed to … Read more

Top 20 Web Analytics Tools Marketers Must Know

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In any business, web analytics tools which has data tracking ability and interpretation is important to make good choice as it determines the fate of the company i.e. whether the business will succeed or fail ! Every business whether small or big needs to collect, track and analyze their data. But trying to understand the … Read more

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