Content was, is and will undoubtedly remain the king of all ventures. Content is not merely restricted to the form in which the data is presented to the readers, rather it is what, how and when the information is put across to the information seekers.
Content could be presented in the form of words, infographics, videos, banners etc. The sole motive should be to put across the message to the person who is in anticipation of it. The increasing importance of content has brought about the light on how to improvise upon the content marketing strategy.
In the present day world, more and more emphasis is being led on enriching the content strategy. This primarily not only involves the creation of content but also sharing of media and publishing the content, with a view to acquire and retain the customers.
Even though people find it time-consuming to invest their time and devote their energy in framing and enriching their strategical measures for improvising their content marketing strategy, but the investment is worth it. Interestingly, there are plenty of tools and software solutions available that enable to automate the content marketing strategy easily.
Enlisted below are the top 10 tools to automate your content marketing:
One of the most sought-after tool for automating content marketing is HootSuite. It majorly helps to promote the client content across all the social media channels. As and when the new content appears on their blog, it is immediatedly promoted on social media and then it is scheduled accordingly to be posted sometime at a later stage.
Buffer is one of the most used tool to schedule future dated social media posts on several social media channels. To be precise, this is a time-saving tool, that ensures timely publishing of the content across several social media channels.
Infusionsoft is a renowned CRM software that is used majorly for advaced email marketing. This also enables features such as invoicing, connecting through social media channels and enables to create sales funnels for better targeting of the business audience.
This tool allows the users to easily connect applications or apps together to automate a major portion of the content distribution. Ultimately, it enables to minimize the time spent on pushing the content acrosss the social media channels viz. Facebook, Twitter, Instagram, etc.
Primarily, Hubspot is leveraged upon for automating email marketing concepts. This comes handy for setting-up the workflows that allows the user to intersect with customers when and where they are paying attention.
Amongst the aforesaid, which one did you use? Did it turn out to be beneficial to you? Share your views and experiences in the comments section below.