Search Engine Optimization or SEO as it is profoundly known as is a crucial measure for any website to improve its ranking. It will ensure that based on the visibility of relevant words or phrases, a website can be found on the search engine platforms. The ultimate concept of SEO which is to strive to get high ranking for the website, will make it easier for the search engines to understand and trace the content. Thus, to keep pace with the ever-changing and evolving trends, there is a need for businesses to get acquainted with the SEO tips and tricks to be able to exploit the opportunity to the fullest.
The prime objective of SEO is to increase the traffic which ultimately brings conversions by ranking very high search results based on targeted keywords. In the same frame of light, the concept of SEO must be applied keeping in mind certain facts such that the SEO tips turn out to be beneficial. 
- According to a report by HubSpot, 61 percent of Internet users research products online.
- Google tailors your search results based on your history and location unless you tell it not to in your search settings.
- Using numbers in the title or headline of the post can have a major impact on the Click-through-Rate (CTR). For instance, use 7 instead of seven.
- According to Search Engine Journal, 70% of the links search users click are organic results.
- Google doesn’t index stop words (and, but, the, an, a, etc.)
- Websites should be optimized for mobile traffic. Search Engine Giant Google recommends that the configuration for mobile optimization is responsive design.
- When doing organic search optimization, focus on Google. And what works for Google generally works for Yahoo!, Bing and the rest of the gang.
- Do not buy links, instead make efforts to earn them.
- One way to manage the flow of PageRank though your site is to be strategic about internal linking, especially in global navigation.
- A good general guideline for Title tags is that they consist of should be 6-12 words — no more than 70 characters.
- Google will cut off your Meta Description at around 156 characters, so craft it accordingly.
- Both your Title tag and your Meta Description should contain high-priority keywords.
- It is also recommended that no word be used more than twice in a Title tag.
- Every site should include an HTML Sitemap.
- Content is King. SEO “is becoming much more content-centric.”
- According to Search Engine Journal, “companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.”
- Always end a blog post with a call to action to get readers to continue to engage or interact with your business.
- According to Hubspot, the ultimate goal should be “to publish the right content in the right place at the right time.”
- Graphics are queen. Thus, adding graphics increases your Click-Through-Rate (CTR). Be visually engaging!
- Infographics are worthwhile. Quality infographics are as many as 30 times more likely to be read than text articles.
- Social media is not an optimization-free space. Just as you optimize a standard web page, you can optimize an individual profile or business page.
- Hashtags get your content in front of the new followers. It is definitely in your best interest to use hashtags strategically, as they are what bring brands and users together.
- Facebook Pages can be optimized for search.
- Besides, this even LinkedIn can be optimized according to the needs for research.
- Also, Google+ can be optimized for search.
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