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With content marketing evolving at a fast pace, it has become imperative for the content marketers to keep a track of the statistics surrounding the practices. So, to acquaint content marketers with the knowledge of these statistics, enlisted below are the top 20 statistics 2015 that will reflect upon the present and future of content marketing:


  1. 86% of B2B Marketers are using content marketing.
  2. 43 percent of B2C marketers with a documented strategy considered themselves effective, vs. 33 percent of those without.
  3. 68 percent of content marketers back original content over licensed content.
  4. 36 percent of B2B companies with a documented content marketing strategy considered themselves very effective, three times more than those without a documented strategy.
  5. 70 percent of B2B organizations and 69 percent of B2C organizations report that they made more content in 2014 than in 2013.
  6. Facebook posts earn 340 percent more shares than each of the other four major social networks—except for food content, which does better on Pinterest.
  7. 48 percent of B2C marketers and 42 percent of B2B marketers now publish more than once a week.
  8. 24 percent of organizations now devote 50 percent or more of their budget to content.
  9. 63 percent of B2B marketers rate LinkedIn the most effective social media platform.
  10. Pinterest drives 5 percent of all traffic on the web, nearly three times as much as all non-Facebook social networks.
  11. Leaders in data-driven marketing are more than six times more likely than laggards to report achieving competitive advantage in increasing profitability (45 percent vs. 7 percent) and five times more likely in customer retention (74 percent vs. 13 percent). — Forbes
  12. Marketers who have prioritized blogging are 13 times more likely to have a positive ROI.
  13. 54% of the most effective B2B Marketers have a documented content marketing strategy.
  14. 81% of B2B marketers use content marketing for engagement.
  15. 63% of B2B Marketers use website traffic as their metric of content marketing success.
  16. 84% of B2B Marketers use Facebook to distribute their content.
  17. 54% of B2B Marketers see producing engaging content as their biggest content marketing challenge.
  18. 49% of B2B Marketers see measuring content effectiveness as their biggest content marketing challenge.
  19. 54% of the most effective B2B Marketers publish content daily or multiple times per week.
  20. 50% of B2B Marketers see producing content consistently as their biggest content marketing challenge.
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Digital Academy India is dedicated to empowering individuals with the skills and knowledge required to excel in the rapidly evolving field of digital marketing. Our Vision is to empower individuals with comprehensive digital marketing expertise, equipping them with the skills, knowledge, and confidence to succeed in the digital world.

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