Who doesn’t have a smartphone? Well, 99.99% would have a smartphone. They have penetrated into our lives to a great extent. According to a recent study, on an average, US adults spends 3 hours and 8 minutes per day on mobile devices excluding the voice activities. If we calculate it further, an average person spends 46 days … Read more
Social media engine- Facebook has overpowered search engine giant Google to become the largest source of news. Going by the latest results, Facebook now accounts for more traffic to news sites than Google. This is not the first time that Facebook has had an edge over Google in the traffic referral race. Interestingly, the links that … Read more
Search engine giant Google will now be cashed upon to keep a check on your weight. Yes! you read it right! Now, Google will not only be relied upon for searching the relevant information, news or images, but it will now be of utmost help to keep a strict check on your weight. As per the … Read more
Search engine giant Google’s facility of Google Drive is widely accessed and entails in itself several features. One of the technologies by Google Drive viz. Optical Character Recognition (OCR) readily allows the users to allow scanned documents uploaded on to the cloud storage service so as to be edited, altered and indexed. The latest buzz … Read more
#Google #YearinSearch A lot has happened in the past 365 days, and this 90-second year in review puts a hopeful spin on another passing year – revving us up for all that awaits in 2015. This year people searched for everything under the sun and beyond, from distant comets to tiny burritos. And they asked Google important questions … Read more
The term “Remarketing” means targeting the users who previously visited your site but did not contribute to conversion. This process aids in reconnecting with potential buyers, this process is much more specific and focused. It is channeled towards those who have already displayed an interest in you. WHY? Now why should you target the users … Read more
Now, Keyword volume loosely means the weekly/monthly search volume for a set of keywords. It is a mode of predicting how well your set of keywords will fare in the world of advertising and against fellow competitors. This step serves a very efficient precautionary test run. It’s a sneak preview of how efficacious your set … Read more
Have your ad generating click responses? Finally feeling you’re gaining momentum slowly and want to spearhead your efficiency with an even more ‘information-rampant’ tactic? Conversion Tracking is just the thing for you, the concept which Conversion tracking is based upon is the concept of ‘Aftermath’. Aftermath here would denote the form/mode of interaction the user … Read more
You must now have a considerable amount of knowledge about AdWords and the concept of AdWords. To generate even more optimum efficiency we can link AdWords to Google Analytics. Before venturing deep down into Analytics, let’s build up a working knowledge about the new dimension which Google analytics provides. To begin with, Analytics refers to … Read more
Before we delve into why Google bans your AdSense account, we’ll first take a gander at what AdSense actually is.AdSense is yet another advertising platform offered by Google for publishers wanting to display certain targeted text, video or image based ads on web pages. How is AdSense different from AdWords you ask? Google AdWords will … Read more
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