There are a lot of digital marketing courses and diplomas. But not many of them give you the essential skills to be successful in your job.
Table of Contents
PG Diploma Programs in Digital Marketing
PG Diploma Programs in Digital Marketing will teach you everything from the core understanding of marketing, through analytics and web development to Hootsuite and Facebook ads.
The degree also goes into the wider field of online marketing, which helps you to understand how digital marketing can be applied in different areas and industries.
Apart from the core internet marketing course offered at the PG level, there is an elective course that will help you to further hone your skills. In short, a good degree will give you all that you need to land a job in the area of Internet Marketing.
In the past decade, we’ve witnessed a dramatic change in a society that was operating on a physical platform to a virtual world.
The need to find skilled and competent people to deal with this transition has increased tenfold. With the Masters in Digital-Marketing degree, you could join this rapidly growing industry and make a successful career path for yourself.
Digital marketers are essential assets. Therefore, the choice you make of an institution that provides the Masters in Digital-Marketing will dramatically affect the way you succeed in a professional environment. With the assistance of an excellent Master’s in Digital-Marketing, you can acquire the knowledge needed to be successful in the field of digital.
Before we look into marketing that is available in India we’ll get you familiar with the essentials that every successful master’s degree must possess.
Must-Haves of a Good PG Diploma in Digital Marketing Program
A top Master’s degree should include the following digital marketing syllabus:
- Analytics
- Aspects of Design
- Digital Advertising
- Search Marketing
- Social Media Marketing
- Strategic Marketing
- Video Marketing
- Media Planning & Buying
Course Characteristics
Here are some course characteristics that are expected to be included with a masters degree in Digital-Marketing degree:
Mandatory Internship: Why? Without any real-world knowledge, you will not be able to conquer the digital landscape.
Programs that require internships let you use your knowledge in the real-world business environment and provide you with the boost that you need to enter the market as a full-time digital marketing professional.
Practice with Industry Leaders: Trainers It is hard to beat getting to learn from someone who has practiced their subject every day.
If you are seeking a master’s degree in digital advertising, ensure you read the credentials of their instructors.
A professional industry expert is equipped with a deep understanding of the field as well as valuable insight and connections to top digital companies.
Practical Learning using Capstone Projects: Practical learning is the only method to master digital marketing.
Choose programs with an enthralling mentorship program, thorough skills training, and the digital marketing tools needed to put your knowledge into practice and projects that reflect an actual brand.
Capstone projects will allow you to develop your skills through a hands-on method and also make you ready for the changing digital world.
Industry-Recognized Certifications: An industry-recognized certification can help employers assess the quality of their abilities.
If you’ve joined an institute affiliated with the major digital agencies in your area, think of yourself as two steps ahead of your competition.
The chances of securing an employment opportunity at these reputable agencies are higher since employers have more confidence in hiring talent through the same sources to guarantee the highest quality.
Assistance with Employment: A good master’s in digital marketing currently offers support for placing and, just as they should.
Don’t be fooled by their “100% Placement Assistance” offer, instead, take a look at the recruiters they’re associated with.
If their recruiters are part of the top digital firms or brands in the vicinity be sure to consider signing up for their program.
Below we have shown the Average Salary of jobs related to Digital Marketing. The salary amount is only predicted to rise in the near future.
Role of a Digital Marketer :
- Optimize website Structure
- Optimize Website Content for SEO
- Send appropriate traffic towards the site
- Create a variety of Digital Marketing strategies by using SEO and SEM
- Get more people to engage with the site by using Social Media strategy
- See the daily updates of Google Algorithms
- Create optimized digital content like infographics, videos, and more.
Top 8 PG Diploma Programs in Digital Marketing :
1. Digital Vidya
Digital Vidya is Asia’s leading professional training firm. They are an official partner in training for Google & Microsoft India and have agreements with world-class companies like Facebook, LinkedIn, and NASSCOM & Skills.
The Institute has more than 10 years of training experience.
They provide a variety of courses in Digital-Marketing for the convenience of students. They provide PostGraduate Diploma in Digital Marketing, which has been designed to provide deep knowledge of the consumer and different channels.
The online program is designed to provide hands-on training in designing, monitoring, analyzing, and improving multiple digital media channels to increase your return on investment.
This is a reputable training institute and the trainers are professionals who guide the students into successful professionals. They are in collaboration with Deakin University.
Executive Program In Digital Marketing online, which has been designed to provide a deep understanding of consumers and the different channels.
They have highly professional instructors who are experts in guiding students into professional success.
Learning Benefits:
1. Knowing what is the Internet Marketing Landscape & creating your online presence
2. Marketing digitally for Brands, SMM & SEO techniques
3. Digital Brand strategy and make use of E-mail Marketing
4. Increase brand visibility through ads and leveraging Google Analytics
5. Inbound marketing & Leadership insights
6. Learn about content-driven marketing techniques and affiliate marketing
7. Start with the internship, Email strategies, and tactics, and plan for Marketing digitally
8. Make yourself industry-ready with internships and programmed Facebook marketing.
9. Marketing via YouTube & WhatsApp
10. Give yourself a certificate to be a part of your very own ” collection of certificate wall”
The Institute offers a Master’s course known as the Certified Digital Marketing Master Program (CDMM) comprising 44 modules.
Course curriculum :
- Understand Digital Marketing Landscape & create your own Online Presence
- Digital Marketing for Brands, Social Media Marketing & Search Engine Optimization Techniques
- Digital Brand Strategy and leveraging Email Marketing
- Increasing Brand Visibility with Google Ads & leveraging Google Analytics
- Inbound Marketing & Leadership Insights
- Insights into Content Driven Marketing Techniques & Affiliate Marketing
- Begin with Internship, E-mail techniques & Strategize Digital Marketing
- Get industry-ready -Internship, Programmatic & Facebook Marketing
- Marketing through Youtube & Whatsapp
- Award yourself with your own “Wall of Certificates”
Course Highlights :
- The trainers of the Institute have been in the industry for more than two decades.
- It’s simple to follow and is well-organized. Access to the latest materials as well as other tools is also provided.
- They offer the course materials that will last for the rest of your existence.
- Internships focus on hands-on projects and research.
- 100% Placement Support
- More than 15 Industry-specific Certifications (Including Google, Facebook, and LinkedIn)
- Students can have answers to their questions through the Q&A Forum.
- Get free marketing tools digitally valued at INR 72000/.
- Digital Vidya offers a unique internship program to aid you in enhancing your abilities.
Who will benefit from the course?
- Marketing agents
- Career changes
- Consultants
- Freshers
Contact details :
Phone number – 91-80100-333033
Email address – [email protected]
2. Symbiosis International University (Pune)
The understanding and knowledge of digital marketing are important for any marketing expert. Today it’s a major driver for the bottom line of a business through the use of innovative methods and platforms to promote products, attract new users and take advantage of larger markets.
PGCM [DM] will provide an enhanced understanding of the underlying principles of digital advertising, and allow students to comprehend the concepts and tools that can assist companies in moving towards digital channels.
The course is focused on creating and implementing digital advertising strategies and gaining expertise in social advertising and improving customer engagement through the use of electronic CRM.
Course Curriculum :
- Integrated E-Marketing
- E-Customer Relationship Management
- E- Supply Chain Management
- Internet And Web Optimisation
- SEO
- E-mail Marketing And Mobile SEO
- SEM
- SMM
- Online Market Research
- Project
Course Highlights :
1. Assess and analyze Internet marketing and further utilize it for marketing communication options.
2. Compare and contrast different tools and techniques available for Digital-marketing and suggest a final marketing strategy.
3. Evaluate and prepare digital advertising strategies using the latest trends.
Contact details :
Phone Number: +91-20-6621 1000
Email: [email protected]
3. Henry Harvin Education
Included in the 5 Most Popular Digital Marketing Course by India Today. Learn about Technical SEO, Mobile SEO, Off-page SEO, Social SEO, Local SEO, Google Analytics, Google Webmaster, SMM, Affiliate Marketing.
They offer an advanced master Certification from the Post Graduate course for Digital-Marketing along with 3 Course Certifications which include Advanced Training, Digital Content Writing, Advanced Excel as well as Simulation Digital Advertising Projects & Hackathons.
They offer Guaranteed Internships and Professional Job Help. 1 year Gold Membership with Digital-Marketing Academy
Course Curriculum :
- Initialization of Digital-Marketing
- Website Planning
- Website Creation
- Lead generation for Business
- ORM
- SEO
- Google Webmaster
- Bing Webmaster
- Google Analytics
- Creative Designing
- Facebook Marketing
- LinkedIn Marketing
- Twitter Marketing
- Pinterest Marketing
- Instagram Marketing
- Search Marketing
- E-Commerce Marketing
- Google AdSense
- Affiliate Marketing
- Earn as a Freelance
Course Highlights :
- Gain a comprehensive understanding of how to master the Fundamentals of Digital-Marketing
- Learn about the process and the factors such as targeted traffic Retention, Conversion, and Targeted Traffic
- Make a Website Wireframe, Structure of Web Page
- Learn more about Technical SEO Off-page SEO, Mobile SEO Local SEO, Social SEO, and more.
- Learn about SMM, such as Facebook as well as Instagram Marketing. LinkedIn Marketing, YouTube Marketing, its, and much more.
- Create Mobile Ads Campaigns as well as Google Ads
- Discover how to save money on marketing costs by going digital
- Learn to assess progress in Marketing
- Get a global audience for your business
- Learn about SMM strategies for all the major Social Media platforms to help grow or expand your company
Contact details :
Phone: +91-9015266266
Email – [email protected]
4. MICA
It was founded in 1991. MICA is among the first B-schools that are resident in India and was named one among “The Economic Times’ Top Educational Brands 2017”.
MICA is well-equipped to provide all of its courses and programs online, led by professionals in the field. They offer engaging group discussions with faculty and mentorship, as well as the use of live and recorded sessions, and are renowned for their experience in online teaching since 2005.
Their program is designed by the top faculty at the institute.
Course Curriculum :
- Marketing, Business, and E-Marketing
- Search Marketing
- Mobile-Marketing
- Web Analytics
- Social-Media & Content Marketing
- Display Advertising
- Advanced Tutorial Classes
- End-of-Term Project
Eligibility :
Students who have a Bachelor’s Degree or equivalent degree in any field recognized as such by the Association of Indian Universities (AIU) are eligible to apply.
Students who are preparing for the final examinations for the Bachelor’s Degree (or equivalent qualifications) are qualified to apply.
Course Highlights :
- The ability to apply knowledge of leadership and management theory and practice in a creative way to address real-world business issues.
- Inspire critical and analytical thinking skills to make informed and make business decisions based on evidence.
- The ability to comprehend how to manage and communicate every aspect of the business.
- Improve your ability to assist yourself as well as your coworkers to meet your goals as an organization in an ecosystem of collaboration.
- Allow students to learn and develop values to enable students to become global citizens and open beings to the demands of the business world.
- Increase awareness and develop the ability to manage personal and professional goals. A generous welcome offer is available to new players that sign up to https://casino-bons.in/app/ . The first part of this offer is a first deposit match bonus that you can use to play a variety of top slots and games.
Contact Details :
Phone Number: +91 2717 688250
Email: [email protected]
5. DUCAT
The Digital-Marketing Course at Ducat is the marketing and marketing of your service or products using digital platforms, mostly via the internet, but also in conjunction with mobile phones, tablets, show/search/video advertising, and other social platforms like Facebook, Instagram & Twitter.
Digital-marketing platforms comprise software that is primarily built on the web that can create, speed up the process, boost, and transfer the value of a product from the producer to the consumer via social or digital channels. It is possible to reach hundreds of millions of consumers for your products and businesses every day through promotions on various social and digital platforms.
Course Highlights :
- They offer the best digital-Marketing Training by experts in the field.
- Both Weekend and regular classes are available.
- Our trainers are experts with many years of industry experience.
- Ducat’s trainers Ducat aid each student in live project-based training.
- We also offer 100% assistance with placement.
- We also offer internships in all fields.
- Students can visit at any time and have access to the labs.
- We also prepare our college students for interviews and offer every tool needed to find employment.
- Discussion Zones are also accessible.
- 24×7 internet facility.
- Students will work in real-time on projects.
- Ducat Noida offers a well-Recognized course Completion Certificate along with a letter of project.
- Students can take the class again without cost.
- It assists students in college to gain knowledge of complicated technical concepts.
- Accepted are UPI, cheque Paytm, cash credit card, debit card, and Net Banking.
Course Curriculum :
- Content Writing
- SEO
- SMM
- E-mail Marketing
- YouTube Marketing
- Affiliate Marketing
- ORM
- Pay Per Click (PPC) or Google Adwords
- Native Promotion
- Apps Marketing
- Marketing Automation
- Online PR
- Website Designing
Contact Details :
Phone Number: 70-70-90-50-90
Email: [email protected]
6. ITM-Group of Institutions (Navi Mumbai)
The only style that doesn’t fade can be described as Digital-Marketing. It is a highly versatile and dynamic subject that is an exciting and fascinating field working in. It is a great job for those who want to be flexible in their work routine. and are keen to explore the creative side and play with the latest innovations.
The field of digital service will never close down or decrease on the basis of its effectiveness and adaptability. The most suitable career choice for those who want to start their own digital service company or work freelance work.
Businesses today are faced with a multitude of tasks that require digital assistance and this leads to the ever-growing demand for professionals with a background in digital-marketing within the business.
Course Curriculum :
- Fundamentals of Digital-Marketing
- Web Analytics
- SEO and SEM Studies
- Content-Marketing
- Content Management
- Google Analytics
- Digital Laws
- Media Handling
- Web Designing Basics
- E-commerce Tools and Management
- Social Media Fundamentals
- New-age Technological Advancements
- Practical Implementations
- Online PR and Promotions
- Video Marketing
- Image Optimisation
- Online Bidding
- Online Ads
- Content Types and Channels
Course Highlights :
- AICTE approved a 2-year all-time PGDM program.
- The course covers the following areas of study: SMM, Artificial Intelligence, IOT, Advanced Excel, Customer Analytics, Inbound Marketing, Business Analytics, SEO, SEM, Web Analytics, & Google Analytics.
- Live Projects with entrepreneurs who are aspiring to work in the field of Digital-Marketing Services for industry exposure.
- “Digicourse Limited” is a Digital-Marketing Company, conducts an ongoing workshop in which experts from the company visit campus and instruct students starting in Term I. Students learn about the applications that are part of SEO and SEM as well as other essentials in online marketing.
- They offer complete support to students who are aspiring to earn Google Analytics certification (Basics+advanced)
Contact Details :
Phone Number: +91 07666371147
Email: [email protected]
7. Amity University
An intense 12 months course to assist emerging leaders navigate the ever-changing digital world to develop winning strategies. Wharton University Business programs consistently rank in the top three globally.
Wharton offers knowledge that is an analytical rigor that is based on evidence-based research and vast knowledge of the industry, transformed into practical strategies by our knowledgeable faculty.
A 12-month commitment includes renowned faculty from the industry who bring the real-world experience of Access to 24/7 recordings of video lectures, comprehensive study materials to help you study, Optional Live Online doubt solving sessions with experts and industry mentors.
Online coursework that includes mini-projects, case-studies, and assignments. Experience in the field of Digital Advertising Tools & Platforms
Course Curriculum :
- The Path to Digital Journey
- Building Digital Presence & Optimization
- Fundamentals of Digital Market Social Media and E-Commerce
- SEO
- SEM
- Display Marketing
- Managing the Value of Customer Relationships
- Content Marketing
- Effective E-mail MarketingModule X – AdTech & MarTech Ecosystem
- Mobile App Marketing
- Marketing Analytics – Data Tools and Techniques
- Selling Ideas – How to Influence Others
Course Highlights :
- Learn through doing Real World Projects and Case Studies to prepare you to succeed in real-world scenarios within your industry
- Find Alumni Status from Amity Future Academy
- Concentrate on strategy as well as the tools.
- Access to study materials 24/7 and video lectures
- A course that is holistic and focuses on content, marketing concepts, technology and data
- Dual Recognition-PG Certificate at Amity Future Academy & Certificate from Wharton Online
Contact Details :
Phone Number: 1800 102 3434
Email: [email protected]
8. Parul University
The curriculum for this program has been developed to provide students with a deep knowledge of the most recent technological platforms, through instruction that is practical and hands-on. This will allow students to take one step ahead of their career. The digital-marketing industry is akin to nearly all industries.
The program provides students with the capability to use various platforms available online in order to affect market forces and boost sales. Participating in this course allows students to explore this field and offer all the necessary business solutions.
Course Curriculum :
1. INTRODUCTION
2. INCREASING VISIBILITY
3. BRINGING TARGETED TRAFFIC
4. BLOGGING
5. ANALYSIS AND KEYWORD RESEARCH
6. SEARCH ENGINE OPTIMIZATION (SEO)
7. ON-PAGE OPTIMIZATION
8. OFF-PAGE OPTIMIZATION
9. LOCAL SEO
10. SEM
11. UNDERSTANDING ADWORDS ALGORITHM
14. HOW TO INCREASE CLICK-THROUGH RATE
15. WEBSITE CREATION
16. GOOGLE ANALYTICS
17. GOOGLE WEBMASTER
18. GOOGLE MERCHANT
19. SMM
20. FACEBOOK MARKETING
21. LINKEDIN MARKETING
22. TWITTER MARKETING
23. INSTAGRAM MARKETING
24. PINTEREST
25. SNAPCHAT
26. WHATSAPP
27. TIKTOK
28. YOUTUBE (VIDEO) MARKETING
29. ECOMMERCE MARKETING
30. ONLINE REPUTATION MANAGEMENT
31. ADSENSE
32. AFFILIATE MARKETING
33. E-MAIL MARKETING
34. MOBILE-MARKETING
Course Highlights :
- 100% live training
- An online and offline training program
- 100% job Assistance | Lifetime Support
- Free Tools and software
- International Certificate
- Freelancing training
- Digital business consultation
- Influencer Meetups
- Digital case studies
- Internship Opportunity
Contact Details :
Phone Number: +91-2668-260201
Email: [email protected]
Digital Academy India
The academy is among the top digital marketing education institutes that assist students with personal and professional development.
They integrate the practical and teaching to help students develop tangible skills and adapt to the latest patterns and strategies.
The programs for digital-marketing are :
- Certification Program for Digital Marketing(CPDM)
- A corporate digital-marketing training program
- Google Adwords certification course
- Course for Certified Digital Marketing Associate
- Social media & Mobile-Marketing Course
- Certification for search marketing
Course Curriculum :
- SEM Google AdWords, Digital Display Advertising
- SMM
- SEO
- Email Marketing
- Web Analytics
- Integrated Digital-Marketing Communications (IMC)
Course Highlights :
- Making an online marketing strategy
- Learning Pay per click campaigns
- Remarketing campaigns
- Innovative ways to SEO
- Google Algorithm updates
- How to utilize Google Adsense
- Learn Email Marketing
- Mobile marketing
- Learn about ROI measurement
- The best practice for SMM
- Real-time projects
- Google certified professional
Contact Details :
Phone: 980100 33033
Email – [email protected]
Conclusion
To conclude, a Digital-Marketing Diploma is an assurance of your devotion and commitment to take endeavors to upskill yourself. While career hunting, this functions in your favor — firms are likely to employ prospects who have advanced industry certifications than those who don’t (even if they have the same academic credentials).
It goes without saying that digital-marketing certifications make you a lucrative candidate in the field of digital-marketing.
If you are interested to dive into the world of digital marketing, check out Digital Vidya’s Executive Program in Digital Marketing – Deakin University
The career possibilities in digital-marketing are abundant; you get to pick what you want to become.
If your goal is to achieve a specific career goal in the short term, it is a good idea to get a professional certificate in digital marketing. Courses in digital-marketing are tailored to the needs of the industry. Lookout for eligibility criteria, admission process, certifications included in the postgraduate digital marketing program.
Most digital-marketing courses give you an overview of all the vertical digital technologies. Plus the domain itself is so dynamic that you have to learn something new every day.
FAQ – Frequently Asked Questions
Q1. What can I do with a Masters’s in Digital Marketing?
A master’s degree in digital-marketing will prepare you for a wide variety of lucrative jobs within the world of digital. The opportunities are SMM Manager, SEO expert, Copywriter, Brand Manager, and many more.
Q2.Is a Masters in Digital Marketing worth it?
The world is going digital and every company is going through a digital transformation. Getting a master’s degree in digital-marketing is without a doubt worth the investment. Every employer today is looking for digital marketers who are skilled and are more than ready to offer a lucrative salary to their expertise.
One of the major benefits of a master’s degree in digital-marketing at present is that it provides you with the security of a job even in times of uncertainty for the economy.
Q3.Is there an MBA in Digital Marketing?
There aren’t any MBA for Digital-Marketing programs in India at the moment. There are however several reputed institutes/ business schools that offer an advanced postgraduate program in digital-marketing, which includes the program equivalent to the MBA with comparatively lesser program fees.
In addition, in recognition of the rapid growth of the digital sector, the universities of India offer MBA programs that include the subject of digital-marketing in a specialty program.
However, we’d advise our readers to take an advanced diploma or postgraduate course in digital-marketing since it’s a broad field that requires more focus than an ordinary MBA program.
Q4.Is Digital Marketing a good career in India?
The high pay, the booming demand, a huge gap in skills, and job security are just some of the reasons that digital-marketing is an excellent job choice in India. Digital advertising expenditures are expected to be at 25000 crores in India in 2021 with a growth rate of more than 10.5 percent.
This will result in the creation of thousands of jobs in the Indian digital industry, which covers marketing via social media production, content creation, online retailing, as well as online advertising.
Q5. What is the starting salary of digital marketing in India?
The median starting salary of digital marketers in India is about the sum of Rs.3,12,861. However, this figure is dependent on many factors like how big the company is and the expertise you have.
