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Email Marketing has been outrightly announced as one of the top 2 tools for customer engagement by the e-marketers. A very wide concept that entails fetching customers through engaging mailers, newsletters etc. enables email marketers to grab the attention of the online customers such that they get converted into online business.

Thus, it becomes essential for users to learn and enrich their knowledge base with respect to the tools and techniques to enhance the level of email marketing campaigns. Enlisted below ae the top 20 email marketing tools that marketers must know:


Mailchimp is one of the most widely used platforms for users to create, send and track the email newsletters & allows you to send emails to up to 500 subscribers all at one go.

My Emma2

My Emma primarily helps to create visual designs by selecting downloadable options to customize the email.

Constant Contact3

Constant Contact allows bulk email marketing service by creating email advertising campaigns from a variety of customizable templates.

Mad Mimi4

Mad Mimi acts as a campaign comparison tool. Unlike other email marketing tools, here the access to free accounts extends to 2,500 contact and 12,500 emails in a month.

Vertical Response5

Vertical Response is 100% mobile and social friendly email marketing tool that allows you to quickly design & create professionally viable mails by dragging, dropping and adding the precise user-friendly content.

Get Response6

An email marketing deliverability tool, Get Response enables video email marketing, supports online surveys and helps to integrate several apps.


To enhance the standard of the email campaigns and stand out from the other template designs, Benchmark allows to implement interactive videos and links.


AWeber’s easy to use interface is gaining popularity amongst email marketers as it allows them to add attachments to custom created HTML newsletters.


iContact is yet another email marketing tool that offers easy to use templates and designs using HTML coding.

Dialect Premailer

Dialect Premailer is a prerequisite email marketing tool especially in case of coding your own HTML emails.


This tool allows social media integration wherein the free version allows up to 5,000 subscribers delivering the same features as that of paid account.


Contactology is an Email Reader Simulation Tool that helps the users to view how emails get displayed across different email accounts.


ReachMail is amongst the most idealistic tool that is used in email marketing. Unlike its contemporary tools, ReachMail allows you to send 15,000 mails within a month that includes 5,000 contacts.

Litmus Subject Line Checker14

As the name suggests, Litmus Subject Line Checker allows you to test the selected subject line and ascertaining its correct display.


CakeMail allows people to send newsletters and while one can choose to create groups to send targeted messages, one can also create and send newsletters to the entire list.

Campaign Monitor16

Campaign monitor offers unlimited image hosting with no pre-built logos, links or watermarks in emails. Moreover, this tool allows you to preview screenshots of designed emails before sending.


An extension of Google Chrome and Mozilla Firefox, BrandMyMail is one such email marketing tool that enables to increase the level of engagement via social media channels.

Graphic Mail18

Graphic Mail helps to build and handle email recipient activity, track clicking activity, view bounced email rates, ensure timely delivery of mails, create actionable reports and much more.

Sender Score19

Sender Score helps to filter the mails by ascertaining how email providers might be blocking, bulking or filtering your email in spite of delivering the mails to the inboxes.


Boomerang has been providing email marketing solutions since 1991. This tool has response tracking and read receipt features that lays down sixty different reports that helps to identify and trace which user is clicking what, when and where.

Wish to know about tools for other digital marketing domains Click Here .

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Digital Academy India is dedicated to empowering individuals with the skills and knowledge required to excel in the rapidly evolving field of digital marketing. Our Vision is to empower individuals with comprehensive digital marketing expertise, equipping them with the skills, knowledge, and confidence to succeed in the digital world.

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