Facebook which is cashed upon as one of the widely used platform for connecting with the masses at large and building the social network has certain plans that will allow businesses to interact with the users consumers via the renowned messaging app service WhatsApp through live chats and alerts.
This announcement is amongst the first hints of how this social networking site shall en-cash upon from the messaging app service that it bought for over $19 billion last year. Moreover, there is another likely aspect to this consideration by Facebook that underlines the fact that this social media platform might allow businesses to contact users for a certain price.
The statements revealed by Bloomberg also hint on the fact that it may introduce business-to-consumer interaction that marketers would pay to get access to its service. At a technology conference, Facebook’s Chief Financial Officer, David Wehner stated:
“We think that enabling that B2C messaging has good business potential for us,”
Adding to this, he also stated that “As we learn those things, I think there’s going to be opportunities to bring some of those things to WhatsApp, but that’s more longer-term than the near-term.”
It has come across and very much evident from the fact that with 800 million users, the most widely used messaging app service WhatsApp is quiet close to the 1 billion number, Facebook’s Mark Zuckerberg stated in the past as the level that it will start to become a meaningful business.
However, it is ambiguous as to whether the users will have to opt in such an arrangement or whether the companies who have paid their fee to the social networking site -Facebook can reach out to whosoever they wanted.