The Scope of Digital Marketing in India is as big as its population, every other person in, whether literate or illiterate, if not on a bigger or multiple devices, has an internet connection on at least a mobile phone.
The younger the generation, the bigger the fixation is to the internet and they are not to be blamed, the World Wide Web is such a charming and hypnotizing place that even the mightiest souls have knelt before it. If the internet is not something that you want, still it’s something that you certainly need.
With the growing trend of online existences becoming a reality and Prime Minister’s dream of making India a digitally dominant nation, India is slowly and steadily becoming a hub for digital marketing.
It was already a very creative nation and had an active imagination when it came to making ads, now that it has got a new stream in marketing, it’s not shying away from spreading its wings and letting its imagination fly again.
Due to this the scope of digital marketing has touched the skies and is not ready to come down yet.
Table of Contents
What is Digital Marketing?
Digital Marketing is the recently evolved version of the traditional marketing, since a few years we have seen the world becoming digitally connected with everything to everyone being available to them through the means of the internet and because our marketers always look for ways to make people spend more money, they found a new friend in the internet.
Upgrading the traditional ways of marketing a product and using them to sell the product on the internet by using tools like Social Media Marketing, Instant Messaging, Videos, Blogs and articles, is called Digital Marketing.
Scope of Digital Marketing
1. Professional Blogger
Blogging is one of the most popular and effective technique of digital marketing, many professional bloggers have found success by writing an article and giving relevant information about their own products or certain products and services in the market. Bloggers can generate income with advertising & affiliate marketing strategies.
2. Affiliate Marketing & AdSense
In the beginning, blogging entails a lot of hard work, time and energy to generate a sufficient amount of traffic for the website. After generating good traffic, you can make a good income with AdSense & affiliate marketing techniques.
3. Freelancing Services
Freelancing means working independently and doing jobs for any company on a part-time basis or contract basis from your home. There is no need to go to the office and you can handle all your clients from the comfort of your home. Thanks to online websites like com, freelancer.com, upwork, naukri.com etc. you can start offering your freelancing services.
4. Self-Owned Ad Agency
It is a very good option for all those individuals who want to start a venture of their own.Starting a digital marketing agency is easy of you to have the right amount of resources and contacts. It will enable you to make marketing strategies of your own for your clients, choose the correct strategy and implement them on the digital platform.
5. YouTube
This is the most popular and successful technique of digital marketing, it works on the concept of ‘visual learning has the best retention.’ It involves building a niche market around a particular subject and create videos every now and then for it, the videos can be anything from tutorials, guides, short films, parodies, role-playing, and all kinds of arts etc.
You need to understand that in order to build your audience base you need on YouTube you need to have the best and the most creative video in your niche, there can be no compromise on the quality of your content since it is the only way to bring out your brand in front of the world. Once you start getting subscribers and views, you can make money with YouTube monetisation, sponsorships and ads.
6. Drop-Shipping Business
Dropshipping a business in which you sell goods and services to people around the world without owning the products yourself. Traditionally you need to build a proper e-commerce website on sites like Shopify and select the products based on your preference, and of course, research.
Then you connect your store with the manufacturer and online retailers from all over the world. All the product prices are marked up and when you sell a product, the manufacturer will directly send the product to customer and you make a profit for doing everything virtually and nothing physically.
Scope of Digital Marketing in India
Did you know that India is among the world’s top four internet user countries? It comes right after China (746.6M) and is above USA (245.4M) Brazil (123.9M) with its internet users being 391.2M.
As the population of the world grows, more and more users will be connected in the years to come which means Indian marketers will have more and more audience to reach all over the world.
Joining a digital marketing institute to get certified and grasp marketing tools and techniques of experts is a very feasible option to kick start your digital marketing career as 60% of digital marketing professionals stated that certification courses led helped them get new jobs.
Digital Marketing is one industry right now which has the OPPORTUNITY written all over it and its scope is not just restricted to one country. In 2017 alone it was offering 8 lakh jobs in its very first quarter with a popular Indian job site offering 13000 jobs alone.
Since our very own Prime Minister is a huge supporter and patron of digitization he has taken the initiative of making India a digitally rich country with his Digital India campaign. This has resulted in the formation of a whole new job sector for graduates across India.
There are many companies now a days who are embracing the online platform and the number keeps on growing every day, so this is an ever-growing sector, on an average a digital marketer makes Rs. 4,47,346.
Digital Marketing is not restricted to only a few posts, it encompasses a range of streams which have abundant scope of growth and learning, these are as follows:
- Digital marketing intern
- Digital marketing executive
- SEO Executive
- Link Building specialist
- Social media specialist
- Google Ads specialist
- Email marketing specialist
- Web Analyst
- Online reputation executive
- Content marketing executive
These posts pave the way for bigger job opportunities and higher posts like:
- Digital marketing strategist
- Digital marketing manager
- Social media manager
- Digital Marketing Head
- Paid Advertising manager
- Digital Branding Head
Digital Marketing Salary in India
Digital Marketing is a booming industry right now, this is the internet generation, the power of the internet is at full bloom and ‘whoever be worthy possesses the power of the World Wide Web’.
Due to this reason if you get a job in digital marketing then you are in for a treat as the digital marketing salary is high right from the start. It involves creativity, imagination and being passionate about what you do, and since the millennial generation matches all criteria including being internet worshippers themselves, it makes doing the job even more fun and entertaining, and every minute you spend at works seems like exciting.
Here’s a full chart to show you the salary and the subsequent growth of a Digital Marketing over the years:
| Job Description | Experience in Years | Salary Amount Per Year |
| Digital Marketing/SEO/Social Media Fresher | 0 – 1 Year | 2,50,000 – 4,00,000 |
| Digital Marketing/SEO/Social Media Specialist | 1 – 4 Years | 4,00,000 – 6,00,000 |
| Digital Marketing/SEO/Social Media Team Lead | 4 – 6 Years | 6,00,000 – 8,00,000 |
| Digital Marketing/SEO/Social Media Manager | 6 – 8 Years | 8,00,000 – 10,00,000 |
| Digital Marketing Manager | 8 – 10 Years | 10,00,000 – 12,00,000 |
| Digital Marketing Manager with Marketing Background | 10 – 12 Years | 16,00,000 – 19,00,000 |
| Digital Marketing Manager with Non – Marketing Background | 10 – 12 Years | 12,00,000 – 15,00,000 |
| Head of Marketing with Online and Offline Background | 10 – 12 Years | 35,00,000 – 50,00,000 |
In conclusion, it is very evident that the scope of digital marketing in India is very vast and has a has bright future, with the internet not stopping or becoming obsolete, we can confidently think that any change in it will make it more forward and upgrade it in a more flexible and user friendly way, which only means one thing, much more to scope learn, more much scope to grow and a lot of scope for India to shine globally with the knowledge, imagination and manpower it poses.
