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  • Aim to empower organizations with the opportunity to market online effectively and make data-driven decisions based on web analytics
  • Launch hands-on Google AdWords, Google Analytics and Bing training programs

New Delhi, India / Chicago, United States ; June 5, 2014 : Digital Academy, a leading digital marketing training and consulting initiative in India has entered a strategic alliance with Cardinal Path, an independent digital data analytics firm in North America and the #1 global reseller of Google Analytics Premium to launch hands-on Google AdWords, Google Analytics and Bing Ads trainings in India.

Today, no marketing strategy is complete without a digital component. The evolution of digital in the last few years has completely changed the way that people communicate, learn, and consume products. And with global online sales topping $ 1 trillion in 2013, organisations are deviating from placing valuable marketing resources in the hands of professionals who do not possess adequate knowledge of digital marketing.

Digital Academy and Cardinal Path Training Programs are designed to equip leaders of tomorrow for transformation in global organizations and markets. Whether one is a self-taught sole proprietor looking to understand industry trends or a Fortune 500 brand veteran looking at making sense of big data—these courses will help individuals amass the skills, knowledge and confidence to propel their businesses forward using data-driven marketing tools. These courses also prepare individuals to pass the Google Analytics Individual Qualification and AdWords Certification exams. Passing these proficiency exams earns a coveted industry-marketable certification.

Cardinal Path Training Academy has put recognized thought leaders, published authors, established speakers, university professors, and above all, real practitioners of digital analytics and advertising in front of over 50,000 marketing professionals through live public, corporate, agency, and private events all over the world. Using a combination of humor, enthusiasm and deep, real-world technical knowledge, the course instructors deliver engaging content and expert advice that is both useful and usable to maximize marketing return on investment.

Speaking on this significant alliance, Mr. Gaurav Oberoi, Founder and CEO of Digital Academy said, “We strive to advance thought leadership and industry responsive skill development through the best industry, institutional and academic collaborations globally. We really value our collaboration with Cardinal Path, and believe that Individuals and Organisations will greatly benefit from learning data-driven digital marketing best practices.”

“We’re happy to count Digital Academy as one of our esteemed partners. Together, we are making a positive impact on the future of our global economy by helping people gain skills that activate digital marketing potential and unlock business opportunities”, said Mr. John Hossack, President and Co-founder, Cardinal Path.

Digital Academy and Cardinal Path Training Academy will kick-off the first session of trainings in July 2014. To register, visit: MasterClass in Google AdWords and Google Analytics

About Digital Academy

Digital Academy is a leading digital marketing training and consulting initiative in India. By the end of 2014, we will have trained more than 5,000 people across the country on courses which empower individuals for both personal and professional growth.

Our Digital Marketing courses take a holistic view of digital marketing, whilst really focusing on the more quantitative and data-driven aspects of contemporary marketing. You’ll be empowered to develop the advanced knowledge and skills required to implement, manage and evaluate digital marketing strategies. You will learn how to utilize web analytics in order to make data-driven decisions ranging from audience segmentation and targeting, to what content resonates best with users. At Digital Academy, our objective is to equip leaders of tomorrow for transformation in global organizations and markets.

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About Cardinal Path

Cardinal Path is a premier digital data analytics firm that works with the world’s most prominent organizations to create, implement and action advanced analytics. Known for its industry leadership with tools such as the Online Analytics Maturity Model, a framework for assessing enterprise-wide analytics maturity, Cardinal Path comprises dedicated teams of award-winning analysts, statisticians, academics, developers, and many of the top minds in the digital marketing space. We help our clients unlock the value of their data, sharing all that we know and empowering people to make confident business decisions for sustainable growth.

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DAI Team

Digital Academy India is dedicated to empowering individuals with the skills and knowledge required to excel in the rapidly evolving field of digital marketing. Our Vision is to empower individuals with comprehensive digital marketing expertise, equipping them with the skills, knowledge, and confidence to succeed in the digital world.

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