Before we delve into why Google bans your AdSense account, we’ll first take a gander at what AdSense actually is.
AdSense is yet another advertising platform offered by Google for publishers wanting to display certain targeted text, video or image based ads on web pages.
How is AdSense different from AdWords you ask?
Google AdWords will offer up your advertisement upon relevant search results, pages/networks.
AdSense offers up AdWords advertisements up on websites, Google is responsible for managing and controlling the ad.
The website publisher then gets paid by Google for every click of the ad advertised on his/her site as the medium. AdSense further equips you with a set of nifty features like Ad blocking and a custom on site search engine. The cost of setting up an AdSense account is absolutely free, sound surreal enough?
Well it actually is, that is why Google has devised a strict plan of action to nullify the exploitation involved with AdSense. To extract illicit profit, certain websites indulge in malpractices (A big ‘No No’) whether advertently or inadvertently the cause is unknown. But here are a couple of pointers to enlighten you on the big “don’ts” of AdSense.
Yes, it is when website owners take it upon themselves to sell what they’re selling, to themselves, i.e. to get the brownie points Google asserts that publishers will often click on the ads themselves to get paid per click. Might not be such a bright idea, it will irrevocably earn you a membership to the Banned United (not a real club)
this is when a certain group is created to click in packs for sweeping in the PPC points and by default ripping off Google. Such thievery will again march you straight up the door of the, you guessed it, Banned United.
ADS VIA EMAIL
Some circulate the AdSense Ads via email which tends to create a stir sometimes, not such a wise step to take as it is against Google’s program policies.
NO USE OF ADVERTISING LABELS
Deploying beckoning messages like “click here for this” “click here for that” and pop up scripts prompting users to click on for the content is strictly off limits.
DO NOT FANCY YOURSELF A PROGRAMMER
No matter what the source of the motivation may be, do not alter or fabricate any of the coding; you will be irrevocably led to Permanent expulsion to the sacrilegious land of The Banned United. With the rising popularity of Instagram Reels, you don’t have to miss a beat! You can download any Instagram Reel you are watching so you can rewatch it over and over again.
LINKING TO SITES WITH ILLEGAL/ILLICIT CONTENT
No linking to sites offering pirated content, Pornographic content, racial and violent content, pages distributing drugs are strictly forbidden for AdSense sites.
Use of automated click tools to bolster the click through rates of your site is, by now you must’ve guessed it, strictly forbidden. So if you’ve got your hands on this fool-proof top of the line automated tool someone told you was impervious of being detected, might want to throw it in the bin because sooner or later Google will know of your transgressions.
PAGES SOLELY DESIGNED FOR ADVERTISING PURPOSES
Blind writing to generate keywords, or blind construction of cotent just for the heck of it is also frowned upon. Every page constructed should be content driven and not just constructed with the purpose of being a hanging Ad.
As the title itself explains, paying to redirect traffic to your page is another malpractice which will usher you into the halls of Banned United. So traffic from the AdWords pay per click is strictly forbidden to be merged with AdSense.
DOING ANY OF THE ABOVE
There may be several other ways of deluding yourself to believe you can dupe the system. But the most important rule of all is to be fair in your practices.